Behavioral Finance Strategist and Author       

Through his journey as a CPA, wealth manager, and entrepreneurial business leader, our Executive Chairman and Founder, Hugh Massie, noted that people would often make the same mistakes when making major and often stressful decisions. He looked to science for a solution that would uncover the hard-wired patterns of behavior that repeatedly drove those decisions throughout their lifetime.

The result of this vision was the founding of DNA Behavior International in 2001 as a behavioral data analytics business, which is now widely known as the “The Behavior and Money Insights Company."

This new venture aimed to build a behavioral sciences technology platform ("BeSciTech Tech") to discover, measure, and manage the hidden influences of behavior and money attitudes applicable in business and beyond. Employing the principles of behavioral science, Hugh found a way to uncover the unique behavioral identity of an individual and then align them for better decision-making and an enhanced relationship with people and money.

As a “reformed accountant”, he knew that this new level of self-awareness would make an exponential impact on the way people live, operate, interact, decide, invest, and do business. Most importantly, though, he realized that the result would reduce stress and infuse people with fresh energy and improved wellness and the ability to make quantum leaps.

Today, DNA Behavior helps a multitude of growth-minded leaders build people-centric businesses using powerful behavioral data analytics. Our BeSci Tech-enabled solutions allow clients to provide exceptional employee and client experiences at scale.

Website: https://dnabehavior.com/

 Conference Speaker, Corporate Trainer,  Communications Expert, and Author

Having started her career as a reporter and newspaper editor, she draws upon storytelling to get people to tune-in and be engaged with the content she’s sharing.

As a seasoned conference speaker and corporate trainer, she’s worked with non-profits, corporations, conferences, and organizations across North America. She’s comfortable speaking to crowds from a few dozen to a few hundred people, and more. Cynthia’s consistently ranked as a top speaker as she customizes her presentations to meet the needs of the audience.

Cynthia is skilled at breaking down communications fundamentals into bite size and easy to implement pieces. While her presentations are entertaining, they’re also educational. Participants leave inspired to use the tools and techniques they’ve learned.

In addition to her corporate training and conference speaking, over her 25+ year career Cynthia has worked as a:

Post-secondary instructor developing and delivering communications and strategic planning courses

Media and crisis communications lead for a Venue City for the 2010 Vancouver Olympic Winter Games

Emergency/public information officer with extensive emergency management training and on-the ground experience

Communications manager for three local governments

Consultant working with non-profit, corporate and government clients

Leadership coach, helping individuals find their voice and be clear on their path

Hailing from Ontario, she’s now proud to call beautiful British Columbia home with her husband, two kids, two dogs and six ducks.

Website: https://lockreycommunications.com/

 Masterprenuer, Founder of Small Business Pro University  

Andrew Frazier, MBA, CFA, Masterpreneur™, and founder of Small Business Pro University, is revolutionizing how business owners scale. Through his groundbreaking Masterpreneur™ Playbook Framework, Andrew helps entrepreneurs unlock their leadership potential and drive rapid, sustainable growth.

With over 15 years of experience as a business coach, consultant, and trainer, Andrew has worked 1-on-1 with over 1,000 business owners, identifying the key challenges that prevent them from reaching their goals. His Masterpreneur™ Playbook Framework addresses critical knowledge gaps and skill deficiencies, offering a proven methodology that empowers business owners in any industry to lead confidently and achieve extraordinary results.

Andrew’s impact is undeniable:

A manufacturing business owner doubled annual profits without increasing sales.

A service business owner grew from zero to over 100 employees in under two years.

Another manufacturer successfully navigated 100% annual revenue growth rate challenges.

His unique, holistic approach combines business strategy, financial expertise, and leadership coaching to help entrepreneurs make data-driven decisions, optimize profits, and fuel sustainable growth. As an author of three influential business books, host of the "Leadership LIVE @ 8:05! Talking Small Business" Livestream/podcast with over 200 episodes, and organizer of high-impact business networking events over 12 years, Andrew’s influence reaches tens of thousands of business owners, delivering actionable insights and multimillion-dollar results.

Andrew Frazier’s journey from a paper route in 4th grade to a renowned business leader is a testament to his relentless drive and unmatched expertise. Andrew has developed a unique ability to guide business owners through complex challenges by combining his MIT Engineering, NYU MBA, and Chartered Financial Analyst (CFA) education with real-world experience as a Naval Officer, Fortune 500 executive, and serial entrepreneur. His diverse background allows him to bring a multifaceted perspective to every client, empowering them to achieve breakthrough results by evolving as leaders and transforming their businesses.

Website: https://www.sbprou.com/

Founder & CEO, Licensed Therapist, Life Coach and Relationship Expert 

Anastacia Sams, MA, LMFT is the Founder and CEO of HealingWorks®, a movement built to help high-achieving professionals, couples, and organizations move from survival mode into sustainable success.

Guided by the belief that we are designed for connection, Ana’s work challenges the Western notion of hyper-individualism and re-centers community, authenticity, and cultural wisdom as essential to well-being. She knows firsthand what it means to feel unseen, to internalize “not enough,” and to navigate spaces that fail to honor your worth. Through her own healing, she learned to reclaim her voice, embrace her authentic self, and walk in abundance, and now she teaches others to do the same.

As a licensed therapist, life coach, and relationship expert, Ana has spent over a decade helping people heal generational patterns, strengthen relationships, and lead with clarity. She believes that when individuals and organizations step into authenticity, they unlock connection, resilience, and joy; creating legacies rooted in wholeness and ease.

HealingWorks® is the culmination of that vision: a space where transformation is not only possible, but inevitable when people are truly seen and supported.

Website: https://www.healingworks.co/

 Therapist, Entrepreneur, Mentor, and Founder of Family of Standards

Suzanne has worked in the social services field for the past 20+ years. She is born and raised in Washington State and has held her licensure as a Mental Health Counselor for the past 14 years.  

Her life of service started as a child helping her father feed people at the local community center and  making food baskets for holiday meals. She was encouraged through his gift of helps and has followed in his footsteps.

Her career started in community mental health working with behavioral level foster children & families. She committed several years to traveling around the globe careing for soldiers and military families & has supported students, families, and faculty of Early Childhood Education classrooms.

She is a reality based, solution focused therapist working from an eclectic tool box of strategies to support peoples true needs.

She is Direct , Challenging and Expects her clients to experience real change in their lives when working with her. 

Her furbabies mean everything to her and from time to time you will see them join a session to say hello, stretch from their nap and get a brief snuggle. In her spare time she especially enjoys being outside playing in the dirt and pretending to grow stuff. She can often be found ending her day admiring the beauty that is created from Gods hands!  

Website: https://familyofstandards.com/

 Nonprofit Executive Director, Youth Justice Reform Advocate 

Elizabeth "Liz" Frederick: Nonprofit leader and youth justice reform advocate, Elizabeth (Liz) Frederick, became the Executive Director of Avenues for Justice (AFJ) in the summer of 2024, after 18 years of service to the historic organization. Starting her journey with AFJ in 2006 as a graduate student at John Jay College of Criminal Justice, Liz was initially curious about the gap between theory and lived experience. What began as a 30-minute meeting with Co-Founder Angel Rodriguez, quickly turned into a two-hour mission-defining moment, revealing not only a career path, but a purpose.

Nearly two decades later, Liz now leads the very movement that first inspired her.

Liz’s rise through AFJ, from operations staffer to Chief Operating Officer to unanimously appointed Executive Director in 2024, is not just a story of institutional knowledge or professional growth. It is a story of vision, of leadership shaped by experience, and of a woman who chose to define success in her own terms.

With unwavering commitment to advancing justice reform, especially within New York City, Liz has been a driving force and advocate for community-driven alternatives to incarceration. With a full grasp of the weight and responsibility of being a Black woman leading a justice-focused nonprofit, her leadership is rooted in clarity, empathy, and conviction. From Operations to Executive Leadership, Liz has touched nearly every part of the organization. From building operational infrastructure, to securing major grants and doubling the organization’s financial capacity, Liz has helped scale AFJ’s presence across all five boroughs of New York City while keeping its identity deeply local. Helping shape policy conversations, mentoring staff, or building cross-sector coalitions, Liz brings authenticity, courage, and a deep belief in the power of community to drive meaningful change.

Beyond her work at AFJ, Liz is a respected voice in the broader nonprofit and philanthropic landscape, recently joining the Board of IMPACT 100 NYC, a women-led collective supporting nonprofits through transformational grantmaking. She is also a Nation Swell Council Member – a community for leading senior thought leaders, change makers, and social impact amplifiers committed to scaling change through cross-sector collaboration, inspiration, and connection. In addition to being acknowledged as a 2024-2025Robin Hood Foundation New ED/CEO Peer Leadership Group, Liz is also an alumna of Columbia Business School’s Social Enterprise Program for Nonprofit Professionals, and a Cause Effective Fellow for advancing Leaders of Color in Fundraising. In Spring 2025, Liz was selected for the Greater NY Partnership—a two-year leadership initiative —where she is part of the class of 2027.

A frequent guest on justice reform and nonprofit leadership podcasts like You’re In Black Women’s Business, Unshackled Leadership: A Lantern for Black Women, Pursuing Justice, Breaking the Bias and more, Liz Frederick has been a powerful voice for young people navigating the justice system and a relentless advocate for policy and change that shifts the narrative from incarceration to empowerment.

Webiste: https://www.avenuesforjustice.org/

   Executive Mentor and Coach, Sales and Leadership Development Consultant and Keynote Speaker

Over more than 25 years, I’ve regularly taken on “big goals” – challenges that felt like a huge stretch at the time, but that helped me grow in every area of life.

I’ve completed multi-day non-stop Army events, more than 30 marathons, the Marathon des Sables (152 miles across the Sahara), the Ultra Trail de Mont Blanc (106 miles non-stop, climbing over 9,700 metres) – and I’ve won the infamous Yukon Arctic Ultra.

It’s not just about extreme sport. Those experiences have shaped how I think about leadership, mindset, resilience and performance.

Today, I combine them with over 25 years of leading large multinational sales organisations to support senior leaders and teams through executive coaching, value selling training, and strategic growth workshops.

I love hearing about personal achievement – whether it’s crossing a finish line or taking on a new leadership role. I genuinely believe we’re all capable of more than we imagine, especially when we have the right support, clarity and structure around us.

Website: https://neilthubron.com/

   Keynote Speaker, Business Consultant, and Agency Founder

Emily Green has founded two successful businesses during her career; Grace Communications, a marketing agency with clients across the country, and Emily Green LLC, her personal brand that provides public speaking, solopreneur consulting, as well as personal and professional development workshops. Emily created Grace Communications from the ground up and scaled the agency in 5.5 years with a presence in over 10 states. After selling the company, she brought her personal vision and passion to life by launching Emily Green, LLC to inspire audiences by sharing her unique

experiences through speaking and consulting. 

Emily is also an accomplished TEDx speaker who has been featured in conferences around the country. She focuses on a variety of dynamic topics that include everything from business growth and marketing strategies to personal development with presentations on confidence, toxic love, wellness, and gracefully "saying no." Her podcast, Love Means Business, features powerful stories of leaders who have experienced dark love, the lessons they've learned from it, and how they've used that experience to fuel their professional passions.

Emily is a wife, mom, entrepreneur, animal lover, philanthropist, runner, and avid traveler which adds depth and value to her speaking engagements and consulting. Her ability to relate to, and engage diverse audiences inspires deep thought and action, inevitably impacting the lives of many.

Website: https://emily-green.com/

  Author, Co-Founder, Vice President & General Manager 

Author of Never Sit in the Lobby

Glenn Poulos is the co-founder, Vice President, and General Manager of Gap Wireless  Inc., a leading product and service distributor for the mobile broadband and wireless markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies.

After entering the sales field in 1985 as a Technical Sales Rep, Glenn founded his first company, mmWave Technologies Inc. in 1991 and simultaneously served as President of Anritsu Electronics Ltd. for 9 years. Using his extensive knowledge and experience in the industry, he lectures groups on sales strategy, consumerism, and what motivates people at a raw emotional level.

Glenn lives near Toronto in Ontario, Canada, where he enjoys hiking, skiing, and playing pickleball.

Website: https://glennpoulos.com/